hype
英 [ha?p]
美 [ha?p]
- n. 大肆宣傳；皮下注射
- vt. 大肆宣傳；使…興奮
助記提示
1. probably in part a back-formation of hyperbole.
2. shortening of hypodermic needle.
3. hyperactive => hyper => hype.
4. 諧音“high噴”。
5. hope => hype.
中文詞源
hype 言過其實，夸大俚語詞，可能來自希臘語hyper,超過的，過度的，詞源同super.
英文詞源
- hype (n.)
- "excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).
雙語例句
- 1. We are certainly seeing a lot of hype by some companies.
- 我們無疑已經(jīng)看到來自一些公司的大肆宣傳。
來自柯林斯例句
- 2. We had to hype the film to attract the financiers.
- 我們不得不熱炒這部電影以吸引投資人。
來自柯林斯例句
- 3. The hype and fervour surrounding the event positively invited scepticism.
- 圍繞這件事的大肆渲染和熱情必然會引起人們的懷疑.
來自《簡明英漢詞典》
- 4. People went to see the movie because of all the hype.
- 人們因各種天花亂墜的廣告宣傳而去看那部電影.
來自《簡明英漢詞典》
- 5. My products aren't based on advertising hype, they sell by word of mouth.
- 我的產(chǎn)品銷售靠的不是天花亂墜的廣告宣傳，而是良好的口碑。
來自柯林斯例句